Community Archives

Deepening our dedication to diversity

Deepening our dedication to diversity

CUES has long been committed to having experts with highly diverse perspectives be part of our professional development offerings for two big reasons: 1) being exposed to a diversity of thinking promotes learning and 2) [...]

The SPECS model

The SPECS model

Consumer expectations continue to evolve. Credit unions must evolve with them to stay relevant.  But specifically, how? GCS suggests following the SPECS. Stemming from years of qualitative and quantitative consumer research, GCS has identified the [...]

Brand? Website? Why not both?

Brand? Website? Why not both?

We’ve built lots of credit union websites. And a while back we started noticing something interesting: many of our CU website projects took a slight detour to fix or update some sort of brand [...]

4 traits every credit memo should have

4 traits every credit memo should have

Why is writing effective credit memos so vexing? Given that a credit memorandum is one of the most critical documents in the life of the loan, it would seem like a straightforward process. However, lenders, [...]