Consumers today know what they want. They do the research, shop around, and put due diligence into every decision they make. When it comes to their money, most consumers these days have a solid understanding in terms of what the market can give them.

As they choose their primary financial institution, consumers focus in on several key elements, including value, convenience, advice, and relationships with their chosen organizations. This menu of options seems simple enough, but each consumer is evaluating far more than meets-the-eye when he or she decides with which company to do business.

In other words, member expectations have reached an all-time high. As credit union leaders are faced with figuring out how to stay competitive in this ever-demanding world, they’re tasked with finding ways to keep up with today’s uncompromising consumers.

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