Connecting with account holders in times of crisis

No one could have foreseen the unprecedented challenges that businesses and individuals have had to face this year. A global pandemic, nationwide shelter-in-place orders, school closures, mass event cancellations, and an uncertain economic future hit America all at once, creating an environment of anxiety that has both businesses and consumers scrambling to keep up.

As lawmakers try to provide relief to those hit hard by coronavirus disruptions, financial institutions are having to adapt business operations and navigate new regulations while still supporting their account holders—many of whom have lost jobs or are having to pay unexpected medical bills. The question is—how do you connect to and support your account holders during (and after) a time of crisis?

In this blog post, we’ll give you tips for pivoting your marketing strategy in a way that resonates with consumers in 2020. We’ll discuss how consumer expectations have shifted this year, and take a look at how you can incorporate empathy into your financial institution’s marketing messaging.

Shifting Consumer Expectations in a Time of Crisis

Today’s consumers are looking for more than just products—they see their financial institution as a trusted partner and rely on them for essential services and information. What does that mean during the global coronavirus health crisis?

 

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