Consumers love competition, and they love their mobile devices. Combine the two, and financial institutions (FIs) may have the answer to increasing consumer engagement via mobile. Enter gamification.
Gamification is the process of adding games, or gamelike elements, to non-game activities. In the financial services industry, gamification can be incorporated as a unique and rewarding way to drive consumers to complete specific activities, such as making deposits or loan payments. In fact, rewards and loyalty programs are forms of gamification. Learn more about gamification in this quick video.
With the ever-growing prevalence of gamification, it’s worth considering how this innovation can be applied to an FI’s credit card offering.continue reading »