How to convince leaders to invest in company culture

In addition to my leadership role at CultureIQ, I’m an adjunct professor teaching Entrepreneurship 2.0 at New York University Stern School of Business.  Believe me, starting a company is not easy, and there is a lot of material to cover in this class. Yet, every semester I dedicate an entire section to discussing company culture.

Why? Because I truly believe you cannot have a successful company without having a strong, positive company culture.

Thankfully, due to the shifting demographics of the workforce, company culture is getting more and more attention. In fact, according to Deloitte’s Global Human Capital Trends 2016 report, 82% of survey respondents believe that “culture is a potential competitive advantage.”

However, I still notice that culture is often dismissed as a “soft topic,” or people confuse it for the fun, nice-to-have perks in a company. If you’re reading this, you probably agree with me that culture deserves a seat at the strategy table, because it has real, tangible results.

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