Cooperative Teachers CU brings ‘joy’ to the member experience

How Texas-based CTCU transformed its digital banking experience to deliver outstanding service and compete with big banks

Adoption of digital banking isn’t just accelerating—it’s taking root, according to a recent survey from Chase. Post-pandemic, consumers have drastically changed how they bank. Those who were once reluctant to leverage digital have been forced to go outside their comfort zone.

A year later, they expect it and they want it. According to a financial resiliency study reported in Forbes, Americans plan to manage their finances online or through their mobile devices for the foreseeable future.

With demand for digital at its highest levels and no decline in sight, there has never been a better time for financial institutions to accelerate their journey towards digital transformation.  Tyler, Texas-based Cooperative Teachers Credit Union is leading the way.

Since 1953, $133 million CTCU has been fiercely committed to serving its members with honesty and transparency that benefits them and their community. Founded by teachers, for teachers, CTCU has grown into a community credit union open to the community at large; yet it still maintains its passion for educators throughout East Texas.

 

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