The Cotton Candy Frappuccino [customer] experience
Are you speaking the same language as your members?
We expect a great experience no matter where we shop, where we are entertained, where we eat, or how we manage our money.
I use “we” because increasingly there is little if any difference between the experiences we want to encounter as individuals and what members are expecting from their credit unions.
On that premise, let’s start with a simple question: When you think of your experiences with Amazon, how would you describe them?
Most people likely will use terms such as “simple,” “easy,” “consistent” or “reliable.” It has taken Amazon years and countless dollars to achieve that response.
How can your credit union get to that point too?
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