Council Lauds Training Innovators

By Julie Lang

Themed training and a unique merger garner top 2012 training awards.

Each year, the CUNA Operations, Sales & Services Council recognizes select credit unions for their innovative training solutions to optimize credit union performance.

In October, Red Canoe Credit Union, Longview, Wash., and Directions Credit Union, Sylvania, Ohio, received Excellence in Operations, Sales & Service Awards for their efforts.

Themed training

Red Canoe’s training department, headed by Rod Snyder, Michelle Trekas, and Ken Kelly, was recognized with a Sales & Service Management Award for its extensive themed training programs, which incorporate the CUNA Creating Member Loyalty (CML) program.

“We feel of our brand is enhanced by the high level of employee engagement and job satisfaction,” says Snyder, Red Canoe’s assistant vice president/sales and branch performance. “Throughout the years, we have developed targeted campaigns that focus on sales skills, quality service, and interdepartmental team building.”

Red Canoe’s award-winning training programs include:

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