COVID-19—Why your credit union website matters even more right now

Right now, in the midst of an intense global pandemic, people are staying inside. They’re not going to restaurants, or gyms, or even to church. And they are certainly trying not to take unnecessary trips to the bank. Because of this, you’ve likely already seen an increase in traffic on your credit union website.

What you may not have realized: the change is here to stay. Recently, payments firm FIS conducted a large survey of COVID-era banking habits. Here are some of their key findings.

  1. Percentage of respondents who have changed how they interact with financial institutions: 45%
  2. Percentage of respondents who are now using mobile or online banking:
    • 46% of Baby Boomers
    • 39% of Gen Xers
    • 36% of Millennials

 

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