Create a connection in Congress: Seven steps
Conducting business with a personal touch is an ethos that has served credit unions well
Conducting business with a personal touch is an ethos that has served credit unions well.
Taking the same approach on GAC Hill visits can make a big impact on legislators.
These seven steps can help credit unions get their message across:
- Be prepared. Focus on no more than two issues. Do your homework on all sides of the argument, as well as the legislator’s record. Bring concise, engaging handouts.
- Strategize as a group. Decide a plan of attack and the desired outcomes. Appoint a manager to keep your meeting on topic, and a secretary to take notes.
- Arrive cool, calm and in control. Show up early to acclimate to the surroundings. Introduce yourself to representative and aides with enthusiasm, intent on forming a personal connection.
- Put on your game face. Be professional and objective. Do not rant and rave. Let the facts speak for themselves.