Create and Communicate a Compelling Mission

By Michael Neill, CSE

Thanks for all the great feedback on my missional leadership presentation at CUES Symposium: A CEO/Chairman Exchange earlier this month on Maui. I was so motivated by all the questions and comments I received after the presentation, I wanted to give you some added value–some take-aways to get you over the hump of “now I’m home and it’s snowing,” how do I stay energized?

Here’s the second of seven “Missional Monday” blog posts. In each of the next six, I’ll consider one of the six actions of missional leaders, hoping to provide you with the opportunity to gain more value from our time together and take action on implementing missional leadership.

So, let’s look at some ideas that will help you act on the first of the six actions of missional leaders: Create and communicate a compelling mission.

Idea for Action: Review your current mission statement. Do you have a statement that describes directly and succinctly what the credit union will do for those it serves? Remember, a missional leader can’t lead without a mission with which to frame behaviors, decisions and implementations.

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