How to create a culture that creates engagement

We live in a competitive time, and differentiating your credit union – getting consumers to sit up and take notice – can be a challenge. That’s why we’ve decided to repurpose some great information from one of our recent conferences for a webcast we will offer, for free, to help you in your efforts to stand out from the crowd.

NAFCU’s sold-out Strategic Growth Conference took place just two weeks ago in San Diego. If you weren’t there, you missed out on a great program focused on new technology, current regulatory challenges and how to engage a new generation of millennial members. It was a value-packed event, and we’re going to share some of that value with more credit unions by offering a free webcast based on the conference’s most popular session.

The webcast – “How to Create A Culture that Creates Engagement” – focuses on how to build intrinsically rewarding behaviors that make your members happy, boost your revenue and keep your credit union relevant. It’s open to NAFCU members and non-members. The advice includes:

  • six must-do’s on how to grow an engagement-focused organization;
  • what systems and structures can be used to lock in the best cultural behaviors;
  • how to allocate resources to support your new culture; and
  • how to enlist your board’s support to ensure full success.

This is seriously important information for anyone looking to stand out in the financial services crowd. We want your members to be excited about your credit union – we want them to be surprised and impressed by the difference in your culture and in what you offer. Changing your culture to refocus fully on member engagement is the first step to making a big difference for your operation and your members.

Considering how to make your credit union’s culture the best it can be is not just good for your members, but it will ensure your employees stay positive and productive to keep those members happy into the future. When everyone feels like they’re part of a positive and productive culture, communication improves and processes work better and faster. With a renewed focus on engagement, your credit union can bring its member service to an even higher level and really outdo the competition.

You can’t afford not to take advantage of this free webcast – not with everything that’s at stake in these competitive times.

Take a look at this free webcast and use it to help you move your credit union’s culture a step up. Credit unions are raising their voice and making the competition take notice as consumers continue to be drawn to their superior products, services and member-focused attitude.

We want to help you keep the industry’s voice strong, and this webcast is just one example of our overall mission to offer you the best education, advocacy and compliance assistance. Please consider this valuable – yet free – webcast as our gift to you.

B. Dan Berger

B. Dan Berger

B. Dan Berger became NAFCU president and CEO on Aug. 1, 2013. He joined NAFCU in January 2006 as senior vice president of government affairs overseeing five divisions including legislative ... Web: Details