Guy Kawasaki has transitioned through many roles during his lengthy and colorful career, including time as an entrepreneur, innovator, and author.

But he’s perhaps best known for his work as a brand evangelist.

“And by that I mean I’ve helped companies market stuff,” Kawasaki tells the CUNA News Podcast. He’ll deliver a keynote address at the CUNA America’s Credit Union Conference in Las Vegas this June.

In his first stint at Apple during the mid-1980s, Kawasaki played a prominent role in growing the Macintosh computer line that revolutionzed computers. For him, the Macintosh inspired awe at first sight.

“The angels started singing. The clouds parted. It was a religious experience,” he says. “I had been an Apple II user, but to go from an Apple II to a Macintosh—to go from using a mouse and creating graphics, as opposed to using a keyboard—it was remarkable. It was life-changing.”

 

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