Create products that generate emotion

Aim to improve your members' lives, says former Apple brand evangelist Guy Kawasaki.

Guy Kawasaki has transitioned through many roles during his lengthy and colorful career, including time as an entrepreneur, innovator, and author.

But he’s perhaps best known for his work as a brand evangelist.

“And by that I mean I’ve helped companies market stuff,” Kawasaki tells the CUNA News Podcast. He’ll deliver a keynote address at the CUNA America’s Credit Union Conference in Las Vegas this June.

In his first stint at Apple during the mid-1980s, Kawasaki played a prominent role in growing the Macintosh computer line that revolutionzed computers. For him, the Macintosh inspired awe at first sight.

“The angels started singing. The clouds parted. It was a religious experience,” he says. “I had been an Apple II user, but to go from an Apple II to a Macintosh—to go from using a mouse and creating graphics, as opposed to using a keyboard—it was remarkable. It was life-changing.”


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