Creating a culture that rocks

8 ways to transform your corporate culture

A little girl wearing a princess dress approaches a counter to buy an ice cream cone. When she nears the counter, the man working the register bows and announces her arrival. The rest of the staff stop what they’re doing, bow, and greet the princess.

The employee wasn’t trained to deliver that memorable moment for the little girl. His behavior created the memory.

“The ultimate customer outcome has to rock, and it all starts on the inside,” says Jim Knight, former Hard Rock International executive and author of “Culture That Rocks!”

Knight addressed the 2022 CUNA HR & Organizational Development Council Conference Sunday in Orlando. He offers eight ways to transform an organization’s culture:

 

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