Credit union marketing in the digital age

Have you ever sat down at your desk and thought about your marketing strategies? Is your credit union still relying that someone will drive past, see your sign, and just decide they want to come in and bank with you?

You know your marketing strategy can use a revamp, but where do you start? The first steps might feel daunting, but don’t get discouraged! It’s actually pretty easy to incorporate new marketing techniques into your overall strategy.

A New Credit Union Marketing Strategy

You may have heard about content marketing. In the world of marketing and advertisement, it’s still pretty new. After all, it’s a direct result of the internet (and how people behave on it).

Content marketing is a type of marketing that relies on the creation and sharing of online media, such as blogs or articles, videos, infographics, or even social media posts. Content marketing doesn’t necessarily promote any products or brands, but it does increase interest in the company’s offerings.

 

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