Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience program.
Mindy is what we in the credit union marketing industry like to call a boss.
Today, she’s sharing how her marketing team is getting creative in connecting with their members during the COVID-19 crisis.
Here’s our Q&A with Mindy:
Q: As an executive team, what was your approach during those first few days and weeks?
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