Credit union marketing veteran: “We don’t want to go back to normal”

Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience program.

Mindy is what we in the credit union marketing industry like to call a boss.

Today, she’s sharing how her marketing team is getting creative in connecting with their members during the COVID-19 crisis.

Here’s our Q&A with Mindy:

Q: As an executive team, what was your approach during those first few days and weeks?



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