A measure of credit union social media sentiment finds that credit unions have maintained much of the popularity they gained during the Great Recession.

A recent article in The Financial Brand, Noah Echols — who is Director of Strategy at the IQ Agency – chronicles how strong this sentiment remains.

Echols’ company used Crimson Hexagon, leader in consumer insights from social media data, and studied online conversations taking place from 2008 through 2015.

In Hard Times, Americans Turned to Credit Unions

It’s no secret that trust in big banks plummeted in the wake of the financial crisis. Many Americans turned to not-for-profit credit unions, and found “small banking” virtues, lower rates and personalized service.

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