Credit unions are stepping up their social media game, achieving creativity and engagement levels typically dominated by pop culture icons.

From “gotcha headlines” to warm and fuzzy videos explaining credit union membership, credit unions are upping their game and making considerable headway with members and the public.

“When we posted that BECU was ‘closing for good’ on social media in April, you should have seen the response we received,” recalls Todd Pietzsch, public relations manager at BECU ($13 billion, Tukwila, WA).

Pietzsch says that the attention-grabbing headline reached 64,656, was shared 106 times and garnered 417 likes. “The campaign was a great way to grab our follower’s attention leading up to the Reality Fairs we are holding on October 20. We are closing the credit union for a good reason, which is to host these financial education fairs. So when we posted that we were ‘closing for good,’ it was a great way to raise engagement, create conversation and generate interest for the fairs.”

-grabbing headline reached 64,656, was shared 106 times and garnered 417 likes. “The campaign was a great way to grab our follower’s attention leading up to the Reality Fairs we are holding on October 20. We are closing the credit union for a good reason, which is to host these financial education fairs. So when we posted that we were ‘closing for good,’ it was a great way to raise engagement, create conversation and generate interest for the fairs.”