Credit union website design tips for a trusted brand

Want members to recommend your credit union? Clean up your website.

Word of mouth is said to be the most valuable type of advertising. And given ever-tightening marketing budgets, credit unions cannot afford to lose this avenue to get the word out.

What does that have to do with your credit union’s website? More than half of  members won’t recommend your credit union to their friends and family if you have a poor mobile experience.

That’s right: 57% of web users will not recommend a company if the mobile experience is bad. If your credit union website hasn’t updated your site in a couple of years, it’s past time to get on top of it. You can’t afford to miss out on those referrals!

Also, consider that 78% of Americans prefer to perform their banking digitally, according to Forbes. In a recent article by The Financial Brand, today, only one in five consumers say they would rather visit brick-and-mortar branches. With 80% of member traffic headed to your website, there is no room for an outdated or worse – an extremely mundane – online presence.

 

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