The average credit union financial advisor is now generating more revenue than the average financial advisor in a large bank that owns its broker dealer, according to new data from Kehrer Bielan Research & Consulting.

The news comes at a time when many credit unions across the country are transforming their branches into sales and consultation centers rather than teller dominated transaction centers.

“This is the first time in the three years we have conducted the study that average financial advisor productivity in our annual benchmarking survey of investment services in credit unions has exceeded average productivity in our comparable survey of large bank BDs,” Kehrer Bielan Senior Research Analyst Tim Kehrer said.

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