Credit unions boost youths’ fiscal fitness during National Credit Union Youth Month

CUs use coloring contests, scavenger hunts, and more to enforce the importance of financial wellness.

Credit unions across the country have turned into miniature financial health clubs in an effort to get young members focused on their fiscal fitness.

It’s all part of National Credit Union Youth Month, sponsored by CUNA each April. The theme for the 2016 National Credit Union Youth Month is “Credit Union Strong,” which positions credit unions as the No. 1 place for financial fitness, says Jeremiah Tucker, CUNA’s youth month coordinator.

“We want to position credit unions as financial fitness coaches for kids,” Tucker says. “We want to provide youth with opportunities, show them how we’re here to help them meet their goals, and make them stronger financially.”

To achieve that goal, credit unions have hosted events throughout April that show youth how to strengthen money skills and grow their savings, while also teaching them how credit unions are different from banks.

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