Credit unions can learn from Apple Watch’s onboarding

Personalized training could really pay off.

by: Tim McAlpine

Apple did a fantastic job making sure that my experience with the Apple Watch was amazing. From the online shopping, order tracking, unboxing to initial setup, every detail was easy and thoughtful. A couple days before the watch arrived, I received this email message from Apple:

         Dear Tim, Your Apple Watch will be in your hands shortly. Once it is, we can help you get started right in the comfort of your own home with online Personal Setup. It’s a video session where we show you how to set up Apple Watch with your iPhone, walk you through some key features, and answer your questions. We’ll also point out some great apps, and help you personalize your device.

I took Apple up on the offer. I signed up online and I immediately received a personalized message from my Apple Watch specialist, Taylor. The message included instructions about the session and finished with a smiling photo of Taylor in his email signature. The next day I logged into the training session on my computer and was greeted with live video of an Apple Watch on a desk being controlled by Taylor’s fingers. After chatting for a minute, Taylor knew my knowledge level and calibrated my training session accordingly.

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