Should credit unions use Instagram stories?

Over a month ago, Instagram released some new functionality called “Stories.” Some of you may have heard of this already, some of you may not know what I’m talking about at all (and that’s totally okay!).  Basically, Instagram wanted to deliver similar functionality to their platform as Snapchat, such as cute filters and text overlay for videos and photos.

Similar to Snapchat, Instagram Stories are only available to your followers for 24 hours, and then they are deleted from Instagram.  To view Stories of accounts you follow, look at the top of your Instagram feed for “circles” and then select one you would like to view.  Instagram then scrolls through Stories automatically (one after the other) for the accounts you follow until it reaches the end of the Stories for that moment in time.

Should Credit Unions Use Instagram Stories?

Some of you may be surprised by what I’m about to say, but let me just tell you the truth. We love Instagram, but we are not fans of Stories! So don’t make the mistake of adopting Stories to use for your Credit Union, and here are three reasons why:

1. Reason #1: There is no natural flow with Stories

continue reading »