CUAid: The credit union difference exemplified

As you may have seen, last month was the beginning of hurricane season and with that, the Foundation focused on memorable moments in CUAid history.

What is CUAid? CUAid is a national online disaster relief platform from the Foundation. Through CUAid credit union organizations are encouraged to offer employees and members an online giving option to support the Foundation’s Disaster Relief Fund, the only disaster relief fund dedicated to helping credit union people recover from major disasters.

As a catalyst in the credit union movement, the Foundation often convenes resources to help people. CUAid is a great example of this as it brings the entire industry together to respond to those in need. Last month, we remembered Hurricane Katrina in 2005, the 2015 California Wildfires, the 2016 Louisiana flooding and lastly the four major disasters of 2017.

While we are so humbled to serve as a catalyst through CUAid, we know that none of this is possible without the generosity and collaboration from the credit union movement.

“How many industries do you know that have their own fundraising mechanism?,” said Christopher Morris, Engagement Consultant at CUNA, former Communications Director at the Foundation. “How many industries do you know of where a member in Washington can donate $10 to help a member affected by a storm in Louisiana? I’ve seen people from every corner of the movement rise up and donate whatever they could to help out their fellow credit union friends. That’s people helping people”


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