Welcome to the CUInsight Minute, sixty seconds from our Managing Editor John Pettit with our favorite reads from the week.
Lead with stories by being Yoda, not Luke
by CAMERON MADILL, PIXELSPOKE
There’s nothing like a story to make you lean in, listen up and pay a bit more attention. Branding experts have been encouraging companies to tap into the power of storytelling for years. And it’s hard to argue with this quote from Peter Guber—who’s the chairman and CEO of Mandalay Entertainment (read more)
Learning from top-performing credit unions: Strategic do’s & don’ts
by STEVE HEUSUK, CUNA MUTUAL GROUP
In 2008, the bottom fell out of the economy. The Great Recession devastated world financial markets, the banking industry, and real estate. During this time of great economic upheaval, CUNA Mutual Group launched what would become a series of informational presentations to raise thought-provoking questions (read more)