CUInsight Minute with Phil Choi – September 15, 2023

Welcome to the CUInsight Minute, sixty seconds from our Director of Marketing Phil Choi with our favorite reads from the week.

Mentioned:

Empower your front line staff through comprehensive training
by JMFA
Front-line employees are the face of your credit union or community bank. They are the first point of contact for consumers seeking financial assistance or information, making their role integral to your institution’s success. Quality training empowers your employees to provide exceptional customer service and build lasting relationships … (read more)

Why great things aren’t happening at your credit union
by BO MCDONALD, YOUR MARKETING CO.
Try, try, try again. You’re working your credit union’s strategic plan; you’re spending money marketing, but nothing seems to generate the growth you’re looking for at your credit union. Why? Things don’t happen when you stand still, or even worse, when you try half-heartedly. I write from experience. Let me share my story and see if this sounds familiar … (read more)

The power of automation: CUs transforming application approval processes
by AL POWELL,, COTRIBUTE
Credit unions have long been champions of customer-centric financial services, offering personalized solutions and fostering a sense of community among their members. As the financial landscape evolves and technology continues to play a pivotal role, credit unions are presented with a unique opportunity to enhance their service delivery. Automating application approval processes can revolutionize the way credit unions operate, unlocking a plethora of benefits for both the institution and its members. In this post, we will delve into the value of automation in credit union application approvals and how it can foster growth, efficiency, and member satisfaction … (read more)