Cultivate a values-based culture in three steps
Create a culture where employees feel empowered to do the right thing.

In recent years, companies like Zappos, Google, and USAA have done more than spark a conversation about company culture; they are thriving success stories that validate the importance of operating under authentic core values.
According to The Society of Human Resource Management (SHRM), a values-based organization is “a living, breathing culture of shared core values among all employees.”
To me, a values-based culture is more than a set of values listed on a company’s intranet or written on the lobby wall.
Yes, it’s important to share your values where employees can see them. But I firmly believe that for a values-based culture to work, these guiding principles must live within each employee from day one on the job.
As credit union professionals, seek to operate under the same principles that drive the credit union movement. Let our philosophy of “people helping people” guide you.
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