by. Peter Strozniak

Nine credit union marketing professionals have become the first graduating class to earn the new Credit Union Certified Marketing Executive certification from the CUNA Marketing Management School in Madison, Wis.

CUNA said the certification means they have demonstrated their skills in a wide range of core competencies, including strategic marketing, public relations, retail marketing, advertising management, product and services roll-out, market research, persuasive communication, problem solving and leadership skills.

“It was a great experience watching our first group of credit union marketers earn the CUCME designation”, said Meghann Dawson, instruction design manager for the CUNA Marketing Management School.  “Their hard work and dedication to the coursework, class participation and testing made it clear that they are ready to make a huge impact in their marketing efforts at their credit union.”

The certification can be earned by attending all three years of CUNA Marketing Management School curriculum and successfully passing an exam at the end of each year.

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