CUNA launches grassroots campaign to ‘ease the burden’

Excessive regulatory burden has already cost credit union members more than $7.2 billion, and CUNA’s latest grassroots campaign urges those members to tell policymakers to “Ease the Burden.” CUNA launched this latest phase of its Member Activation Program (MAP) Thursday in order to educate and activate America’s 105 million credit union members.

“We have two main goals for this campaign,” said CUNA president/CEO Jim Nussle. “First, we want to educate credit union members on how burdensome regulation impacts them directly and activate them to contact lawmakers and regulators with a message of reducing the regulatory burden on credit unions. Second, through this member activation, we want to educate Congress–and eventually regulators–on the harm to credit union members, consumers and constituents caused by undue and misplaced regulation of credit unions and their member-owners.”

CUNA’s new website,, gives credit union members an opportunity to contact their elected officials to inform them of the costly burdens credit unions are facing. Members can use the form letter or edit it with specifics and send it to their senators and representative with a few clicks.

The site also offers interactive graphics that show state-by-state regulatory burden costs, as well as a form for credit union members to tell their own story about the negative effects that come with regulations placed on credit unions.

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