CUs breaking new ground for member attraction, retention
Michigan, Alabama and Connecticut CUs have launched new projects in 2019 to attract and retain new members.
Credit unions are breaking ground for new initiatives that may help them attract new members and hold on to the ones they serve.
The $211 million Michigan Legacy Credit Union in Pontiac, Mich., is taking a completely different approach in delivering branch services to members and potential members, while the $5.3 billion Redstone Credit Union in Huntsville, Ala., partnered with a national retailer to attract new rural members and the $446 million Nutmeg State Financial Credit Union in Rocky Hill, Conn., worked with the state DMV to reach a new pool of members.
Sharp declines in branch visitations led Carma Peters, president/CEO of MLCU, and her leadership team to develop an idea that may help redefine banking convenience.
continue reading »
