It wasn’t long ago that credit unions learned of their members’ needs and expectations by talking with them when they visited the branch. But as technology has infiltrated our lives, and branch visits have given way to the convenience of online banking and mobile apps, that key source of customer intelligence is disappearing. How do you know what your members want?

The answer that many companies are coming to is data analytics. As more data is created, and more consumers demand increased convenience, there’s a huge opportunity for all businesses—including credit unions.

According to studies by Accenture, companies using data analytics are already seeing big success from the insights they’ve obtained. These insights have led to better business decisions and performance, including:

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