CUNA Mutual (Madison, Wisc.) is both affirming continuity in its service to credit unions and executing a kind of departure with its launch of CUNA Mutual AdvantEdge Analytics LLC,  a new data and analytics technology and services business designed to help credit unions deliver a better member experience through actionable insights. CUNA Mutual describes the new entity as the industry’s most integrated end-to-end solution, bringing together data management, reporting and performance management, and advanced analytics.

CUNA Mutual AdvantEdge Analytics represents part of a more than $250 million investment in innovation to help the credit union industry. In its statement announcing the new entity, CUNA Mutual says that the AdvantEdge Analytics’ full suite of software tools and intelligence reporting will integrate and significantly expand the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen their market share. CUNA Mutual Group recently acquired Chicago-based data analytics startup, SavvyIntel, to further build-out the analytical reporting capabilities for the AdvantEdge Analytics product suite.

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