Wearable technology and fashion are no longer mutually exclusive. As digital devices designed for the body evolve, they’re becoming more “chic,” even if still a bit “geek.”
There are even wearable technology fashion competitions. Wearables also made their way to this year’s London Fashion Week. At British designer Henry Holland’s show, Holland gifted 10 high-profile attendees with custom rings he designed in collaboration with Visa Europe, each with integrated contactless technology. Wearers could use the rings, which were preloaded with £500, to purchase items featured on the catwalk.
Clothing worn by the models was equipped with unique payment receiver tags, shaped like leaves, connected through Bluetooth technology to a Visa virtual payment terminal. Buyers simply held the ring close to the tag and transaction details were relayed backstage. The leaf-shaped payment tags actually lit up whenever a successful transaction was completed.
Steve Perry, founder and co-creator of Visa Europe Collab, worked with Holland to bring his wearable technology to London Fashion Week.continue reading »