Almost three quarters (74%) of online purchases are for digital goods and services; and ridesharing and restaurant delivery represent fastest growing purchase category overall according to a survey from Fiserv, Inc.
The research, “The Global Rise of Digital Goods and Services,” originally commissioned by First Data, now part of Brookfield, Wis.-based Fiserv, evaluated the digital goods and services market and how purchase rates differ by region and demographic group.
The study queried four different age groups – Linksters (18-23), Socializers (24-34), MTV Generation (34-54) and Maturists (55 and over); and defined digital goods and services as on-demand services, digital subscriptions, digital media, computer software and mobile apps.
“The rise of digital goods and services present ample opportunities for businesses to grow and enhance customer loyalty,” Nandan Sheth, head of Global Digital Commerce, Fiserv, said. “This requires accounting for local payment preferences and nuances, enabling new digital experiences for customers, and ensuring secure commerce that is seamless across channels.”
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