Digital transformation introduces wealth management to a new generation

Robo-advising. The name itself conjures visions of technology gone haywire — the advice industry decimated by robots applying cold, hard algorithms to instantly serve the wealth needs of the mass affluent.

Thankfully, the future of wealth management isn’t automated, impersonal or robotic. It’s personalized, based on an understanding of clients’ life goals, and combines technology with service to help people achieve their dreams.

Robo-advising is certainly an innovative and disruptive force in the industry, but it’s something that should be understood in the context of the larger trends shaping the industry and shaping society. Digital transformation is reimagining everything, especially people’s expectations. While only one element of the equation, robo-advice solutions offer superior personalized experiences that introduce wealth management to an entirely new generation of consumers.

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