CUs need to enable their members to move at the speed of life today.

by: Mark Sievewright

On Nov. 3, 1962, The New York Times printed a particularly bold headline: “Pocket Computer May Replace Shopping List; Inventor Says Device Could Tell Grocery in Advance What Customer Needs.”

This was written back when credit cards were just being introduced to the world—and well before ATMs became the new, automated banking option in the 1970s and 1980s.

Although the world has changed quite a bit over the past few decades, the foundation for our digitized and mobilized ecosystem has been apparent for more than 50 years.

In the new millennium, we are transitioning toward digital and mobile financial services, benefiting both credit unions and their members in the process.

However, despite substantial investments in digital and mobile technology, credit unions have yet to maximize adoption rates—and return on investment—from their membership.

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