Branding isn’t something you craft so let me break that down for you. It’s something you begin to discover by becoming aware of who you truly are. No sugar coating, no ideal scenarios, just you.
You might begin to ponder why anyone really likes you? Maybe you are shocked to learn that you truly aren’t who you say you are when it comes down to it. And you know what? That is okay.
Why? Because it’s part of the discovery process.
You can’t become who you are without truly acknowledging all your shortcomings, your goofy ways, your insecurities, your obsessions, and much more.
Why is this important? Well, in order to build a powerful and sustainable brand, you must know exactly who you are and what you are all about.
Let’s think of a few brands you associate yourself with?
- What’s their mission?
- What do they sell/do?
- Who do they normally target/what is their demographic?
- Why are they here?
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