Skip to main content

Do They Know It’s International Credit Union Day?

byRon Daly

HappyInternational Credit Union Day! TheWorld Council of Credit Unionshighlights CUs all around the world today and their work in their communities. Twitter's all abuzz (#ICUDay, if you're interested) and credit union workers and members...are aware? Are excited? Are doing something special?

I'm not sure. I haven't seen a lot of contact or marketing come my way related to ICU Day. I think it would be cool if there was some action you took today, like opening presents or lighting a candle on certain holidays. But what could it be? Moveallyour money to a credit union? Go to your nearest CU branch and have a glass of apple cider with the tellers and manager? Play a song? Mail a letter?

Maybe it should be a "push"-style celebration where the CU comes to you in some way. Maybe they mail you a "thank you" card for being a member or call you on the phone and tell you they love you. If there was an exciting, emotional moment attached to this kind of thing, ICU Day would be a day people would get excited about every year.

Continue Reading

Randall Smith