Do your members know you care?

It finally happened. We got the call that all parents dread. ”Mr. Henry, your son has been in an accident”. A heart stopping moment passed before the man on the phone said “he’s not hurt, just a few scrapes”. My wife and I rushed to scene to discover the intersection filled with firetrucks, an ambulance, police cars and my son’s 2010 Ford Escape upside down in the intersection. My wife and I ran across the street to find our son seated on the ground surrounded by kind strangers eager to help. 

After my wife accompanied my son to the hospital, I was left to sift through the details left in the aftermath of the wreck. The first think I did was call my Nationwide Insurance agent Michael Glick. I told him what happened and he began to tell me what I should do. Michael stopped mid-sentence and said “give me ten minutes, I’ll be right there”. Michael arrived at the scene of the accident and began to walk me through unfamiliar territory.  He took pictures, spoke to the police officers, and took notes in order to file the claim. Michael was not there to sell insurance, or promote his company brand. He was simply helping a friend in need who happened to be a customer.

What are you doing for your members to show them how much you care about their pains, concerns, problems, or fears? Do you know what those pains are? What is second nature for your employees may be a source of fear and concern for your members so it’s important for your employees to adopt the “Lead The Way Mentality” and understand the old saying “People don’t care how much you know until they know how much your care”…and don’t buy insurance from a lizard.

Patrick Henry

Patrick Henry

Patrick Henry is an author and speaker from North Carolina. As a former Nashville songwriter and humorist on the SiriusXM Radio Family Comedy Channels, he delivers funny and entertaining keynote ... Web: Details

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