‘Doing the best I can with what I have’
Finance people have the basic skills to get started in data analytics.
It’s almost a certainty that any finance person is good with numbers. And, it’s also a safe bet those same folks will be proficient with Excel software. With those two skills in hand, credit union finance people are well prepared to test the waters of data analytics, according to a panel of experts who spoke at the 2018 CUNA CFO Council Conference in Austin, Texas, on Tuesday.
Appearing on the panel was Matthew Sedares, supervisor of business intelligence and data analytics at American First Credit Union, Ogden Utah; Joseph Nelson, loan portfolio analyst at Ent Credit Union, Colorado Springs, Colo.; and Brandon Smith, chief financial officer and security officer, Reliant Credit Union, Casper, Wyo.
Smith says he was able to harvest data from his core system to gain a deeper understanding of Reliant’s membership by looking at data such as member age distribution and where members were using their debit cards.
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