In the driver’s seat: Voice-enabled technology presents new options for auto lenders

Borrowers today expect auto lenders to prioritize speed and ease when delivering information. Phone calls and letters in the mail still have their place, but efficiency demands lenders broaden their approach to reach people where they live and work. It’s a multichannel world, and borrowers expect lenders to find them anywhere and at any time.

Amazon Echo and other forms of voice-enabled technology are becoming increasingly pervasive as, with a simple command, they enable routine tasks, such as playing music, ordering a pizza or even managing finances. If banks and retailers can engage people so effortlessly in homes, where can the auto finance industry reach its coveted consumers?

It might be in their cars.

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