We hear it more and more from our clients: regulatory changes, cost compression and competition are forcing financial institutions to seek new avenues for revenue generation. But do any untapped opportunities for generating new revenue actually exist?

It’s somewhat obvious, but payments really do pay. In particular, credit card programs can pay significant benefits to your institution, from generating new income streams and increasing cardholder loyalty to capturing new markets.

Credit card programs can pay significant benefits to your institution, from generating new income streams and increasing cardholder loyalty to capturing new markets.

The recent economic recovery has led consumers to increase their spending – and reach for their credit cards. Financial institutions are also willing to extend more credit than they did during the recession, as evidenced by a 4 percent increase in card balances in 2014. A new study from Raddon reveals overall credit card transactions and balances are trending upward, with nearly 40 percent of our everyday spend now captured on credit cards.

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