Matt Carpenter, senior vice president and market director of Elan Financial Services, explores how his firm has responded to the drastic changes the pandemic has brought to the financial landscape and the world at large. “We need to continue to think about how to engage our partners within today’s reality and how to help those partners serve their customers in new ways,” he says in the eBook: A Look Forward: What Executives Wish for America and the World in 2021. “We need to be ever mindful of constituents facing different struggles or seeking new opportunities. Even after the pandemic subsides, the digital acceleration we experienced in 2020 will not — it is here to stay.”
The COVID-19 pandemic has drastically changed the world, our lives and our businesses — possibly forever. For the last nine months, many of us have been learning how to work remotely, communicate remotely, learn remotely, socialize remotely and more. In the midst of these struggles, the payments industry has risen to the occasion and innovated to become an even more integral part of the economy and people’s lives. Throughout the pandemic, payments have been an invaluable tool to connect, support and enact change. Whether through digital payments for grocery runs or donations to local and national causes, consumers have embraced payments as a tool to support their day-to-day goals.
As we enter 2021, it is my wish that we continue to embrace payments as a powerful tool we will use to create the new reality we will see post-pandemic, as our communities recover and prepare for what’s next. At Elan Financial Services, this means we need to continue to think about how to engage our partners within today’s reality and how to help those partners serve their customers in new ways. We need to be ever mindful of constituents facing different struggles or seeking new opportunities. And, as normalcy starts to reemerge, we need to be ready to help our partners best serve their customers in innovative ways through payments.
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