Some of you may have cringed at this title—after all, who wants to be associated with the Millennials? We know the stereotype of the generation born somewhere in the 80s and 90s who think they’re entitled to a specific way of life and want to change the world (Feel The Bern!), but let’s take a step back for a second and discuss what we know about Millennials and their relationship with financial institutions.
1. Millennials know little about credit unions.
I won’t lie, I’m a Millennial and had very little knowledge of what being a credit union member meant until I began working for Geezeo. Imagine the confusion of the rest of my peers when they hear they shouldn’t be banking with the Top 10. You won’t get our attention with an ad, but 30% of Millennials indicate they’d switch their banking relationship for one free year of banking, 21% for an enhanced digital experience, and 12% for free coffee (yes, please).continue reading »