Embracing inclusive marketing

Steps and case studies to support your efforts

As credit unions look to better serve their communities, many are attempting to be more inclusive, reaching out to more diverse groups of potential members.

With their people-first focus, credit unions are particularly well-positioned to connect with those who have felt excluded by financial institutions based on their diverse backgrounds, defined by the National Credit Union Administration as “race, skin color, ethnicity, national origin, gender, age, religion, language, disability, sexual orientation, gender identity, socioeconomic status, family structure, geographic differences, diversity of thought, life experiences and more.”

An inclusive marketing strategy is a proactive way for credit unions to reach out to members and potential members, letting them know that they are seen, understood and welcomed.

According to the Alliance for Inclusive and Multicultural Marketing, “the collective purchasing power of multicultural and LGBTQ consumers today is equivalent to the third largest economy in the world.”


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