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Empathy is strategy: Leading in a way that actually connects

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Explore what it truly means to lead with heart, through the lens of a powerful conversation with Steven Stapp, President/CEO of Unitus Community Credit Union and recipient of the 2024 CUES John Pembroke Catalyst for Change Award. Steven’s story highlights how empathy—when paired with intentional leadership—drives trust, inclusion, and innovation, not only within your team but across your entire community.

From rebranding decisions shaped by cultural insight to transformative partnerships and board diversity strategies, Steven’s example proves that empathy is not passive—it’s bold, responsive, and action-oriented. If you're a leader looking to make a lasting impact in today’s evolving landscape, look no further for inspiration and practical steps to infuse empathy into your leadership approach.

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