Enhance profitability in your credit card portfolio
Convert members to business cards when logical, and ‘graduate’ starter cardholders to standard products.
Do your members who own small businesses use the business credit cards you issue, or are they still stuck on consumer cards?
Do you have a plan to “graduate” members from starter cards to traditional products?
Have you re-evaluated members’ credit limits on your cards within the past year?
If you answered no to any of those questions, you’re compromising the profitability of your credit card portfolio, PSCU’s Bradley Wylie says.
In an overview of many aspects of card programs at a CUNA Lending Council Conference breakout session, Wylie offered several quick-hit tips that credit unions can implement:
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