Expressing gratitude key in communicating your brand post-coronavirus

Expressing gratitude is a key differentiator between those who are succeeding right now and those who are not.

More and more states are relaxing lock-down protocols. The “curve” appears to have flattened and the economy shows at least some signs of improving.

Most credit unions and community banks have focused on initial communication with their consumers. That’s great, but as we enter the next phase, how you communicate your brand will need to evolve.

Expressing gratitude is a key focal point of this communication pivot.

It has been a rocky road for financial institutions and their consumers. As lockdowns lift and lobbies open, expressing authentic gratitude for your members’ and customers’ continued support is critical.


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