While the COVID-19 pandemic has propelled consumers of all ages to transact in new ways, there are still some notable differences in how different generations prefer to pay.
Welcome to the fourth and final installment of our blog series on Eye on Payments 2020. PSCU’s third annual consumer payments study examines payment preferences among credit union members and other financial institution customers (“non-members”) across the U.S. and how they evolved over the past year. For credit unions, the study shows how you can better meet these preferences and needs to drive member experience and growth.
In our third blog from our 2020 study, we examined the primary drivers behind consumer payment choice. Today, we’ll explore the payment preferences of different generations and how credit unions can attract and retain members across all age groups.
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