One of our main goals with Credit Unions is to help them reach new potential members with the exact information these people might already be looking for. Building relationships around mutual benefit is one of the best ways to grow an audience that might be interested in becoming a member in the future.

For this reason we are constantly working to improve our targeting options for CUs and one of the best places to do this is with Facebook Ads. Their digital ad targeting options are UNMATCHED!

Here’s a sample of some of the methods we’re currently employing that work specifically well with Credit Unions:

1. Targeting Small Business Owners:

You can actually target users who have either self-identified or who have online habits that Facebook has linked to small business owners.

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